An ongoing brief to create a suite of images of British Airways destinations for the brand to use alongside their advertising and marketing communications.

I work as the photo director and shoot producer across this project, taking each shoot from concept to delivery and managing every step of the process.

I have established a core network of photographers who work on this brief across the world to ensure a consistent style runs throughout.

Since beginning in 2023, shoots have taken place in North America (Chicago, Los Angeles, Miami, San Francisco, Cincinnati), Europe (Ibiza, Amsterdam, Sweden, Berlin), the Middle East (Dubai), and the Caribbean.